SYLLABUS

COURSE
THE NEW CONCEPTS AND TRENDS IN BUSINESS

LECTURER: MELİH ARAT
E-MAİL: MELİH@MELİHARAT.COM
PHONE: +90 542 241 04 02
WEB: WWW.MELİHARAT.COM



COURSE AİM:
TO PREPARE STUDENTS’ MİNDS TO CREATE NEW BUSİNESS MODELS AND STRATEGİES

GRADİNG:
• GRADING WİLL BE BASED ON CLASS ATTENDENCE (MİN. %75 REQUİRED), CLASS PARTİCİPATİON(%10), PRESENTATİON(%20), BLOG WRİTİNG(%40), AND FINAL EXAMİNATİON(%50).

PRESENTATİON:
• THE GROUPS OF 3 STUDENTS WILL MAKE PRESENTATİONS. EACH MEMBER OF THE GROUP WİLL TAKE THE SAME GRADE WİTH HİS/HER GROUPMATES). SO THE TEAMWORK İS ESSENTİAL. EACH PRESENTATİON WİLL BE 15 MİNUTES LONG.
• THE PRESENTATİON PROJECT WİLL BE A SUCCESS STORY OF ONE EXTRAORDINARY BUSINESS MODEL. COMMUNICATING WITH REAL PEOPLE FROM THAT BUSINESS CASE IS COMPULSORY.


BLOG WRİTİNG
• EACH STUDENT İS REQUİRED TO WRİTE A POST TO OUR BLOG PAGE. AFTER EACH CLASS, EACH STUDENT WİLL CONTRİBUTE TO OUR COURSE’S BLOG PAGE. AT THE END OF COURSE EACH STUDENT SHOULD HAVE BEEN WRİTTEN 11 BLOG POSTS AND 22 COMMENTS. BLOG POSTS HAVE TO BE ORİGİNAL AND RELAVENT TO THE COURSE AGENDA. ANY PLAGİARİSM WİLL CAUSE UNDESİRED RESULTS FOR THE STUDENTS. THE STUDENTS ARE NOT EXPECTED TO BE PERFECT İN ENGLİSH WRİTİNG. THİS İS A MANAGEMENT COURSE, NOT AN ENGLİSH COURSE. THERE İS NO WORRY ABOUT ENGLİSH WRİTİNG.
• http://newtrendsandconcepts2010.blogspot.com

FINAL EXAMİNATİON
• IN FİNAL EXAMİNATİON THERE WİLL BE 11 QUESTİONS AND ONLY 4 OF THEM WİLL BE ANSWERED. EACH OF THEM WİLL İNLCUDE A QUESTİON ABOUT A BOOK FROM OUR COURSE MATERİAL.

COURSE MATERİAL
• DURING THE COURSE 11 BOOKS WİLL BE EXAMİNED. EVERY CLASS MEETİNG WİLL BE A STAGE TO DİSCUSS ONE BOOK.


COURSE PROGRAM AND COURSE BOOKS

1. JOIN THE CLUB
2. BORROWING BRILLIANCE
3. BORN ENTREPRENEURS
4. THE HOW OF HAPPINESS
5. THE TIME PARADOX
6. DISRUPT
7. POKE THE BOX
8. WHAT’S MINE IS YOURS
9. THINK TWICE
10. THE STAR PRINCIPLE
11. RUSH

Course Program
24-25-October
31 October-1-November
14-15 November
12-13 December
9-10 January
23-24 January




ABOUT MELİH ARAT

Melih Arat studied Russian Language and Literature at Istanbul University and received his MBA degree from Dokuz Eylul University. He continued his PhD study in the same university with a thesis about entrepreneurial mind. He completed a one-year long “Entrepreneurship” certificate program at NYU. Besides, he completed a Corporate Strategy Program at MIT. At Harvard University, he completed a four months “Leadership and Psychology” program.

As an amateur mountaineer, he climbed Ararat Mountain for four times and Kaçkar Mountain for one time.

Since 1993, he has been a columnist for several national newpapers and magazines, including Sabah, Milliyet, Zaman, Dunya, Capital, Once Kalite, and Human Resources magazine.

He lectured in English at London School of Economics-LSE, New York Public Library, and some other esteemed institutions. Extraordinary Life Skills, MBA21, School of Entrepreneurship, New Life, Science for Kids are some of the educational programs developed by Melih Arat. These programs are offered by BÜMED, Okull Istanbul, Okull Ankara and Okull Izmir and some other esteemed institutions.

Besides lecturing all around the world, as a visiting professor Melih Arat lectures at Epoka University’s MBA Program in Albania.

He is the author of Extraordinary Life Skills and 12 other books in the field of business management and self help.