Referring to Rachel Botsman book the Collaborative Consumption is transforming business model by providing services and goods to people wherever and whenever they need them, at a price they can afford, and allow businesses and individuals to profit, so that they can not feel scarcity problem. Such new concepts of trading like eBay and Craig lists, peer-to-peer travel (Airbnb), social lending Zopa, Swap trading and car sharing Zipcar are really enormous marketplaces that are shaping up outdated modes of businesses. But I think that the collaborative lifestyle is depended on the trust that consumers have to each other that nowadays is related directly with the social and economic development of the country where this businesses or individuals are placed.
The Idea of Rachel Botsman is considered “One of the 10 ideas that will change the world” referring to an article of Bryan Wallsh:” Sharing and renting more stuff means producing and wasting less stuff, which is good for the planet and even better for one's self-image". If we refer to Albania, it is a country that in the aspect of Collaborative Lifestyles “Don't Own Share” leaves much to be desired…Hope that this innovative spirit of collaborative consumption will be part of our living style too.
Globalisation is making the world “smaller” and new technology is bringing people closer to the markets. Once it unimaginable how a person living in Australia can buy something in UK or USA directly from his hometown without going to those countries. Well, now seems all normal. It is true, those new ideas and cutting edge applications are revolutionizing especially the world of business.
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