The star principle

The star principle by Richard Koch indicates that except of inventions everything may be a marketing matter.

Fight smart find the best way other have left empty.

Is a star business the best to work for? I believe yes, but only for bold people.

You have to see carefully who is a real star, not only profit but also turnover is indicator of success. 

Arben DEMIRAGA

Join the club

Join the club by Tina Rosenberg indicates that status and approval mare greatest motivators in our live. I believe it. We have seen it every day. Science has approved it.

The real change inspired by social movement sometimes needs many factors to happen, the human role of selected individuals is just the start and these individuals give their name to the movement.

Social trust is a great asset of one society. It may be one of the greatest contributors to development. Some scientists have translated even the cost in money of social trust.  

Arben DEMIRAGA

Disrupt

Executing a Disrupt in a business needs to change the way of thinking. Such a action distinguishes strategists with administrators.

In Disrupt, Luke Williams shows how to combine fluid creativity with analytical rigor in a simple, complete.

Williams provides clear and compelling tools that you can use to help identify, classify, and find the opportunities for disruption in your products, services and organization.

Arben DEMIRAGA

Time Paradox

Time Paradox by Zimbardo and Boyd

There’s one timeless truth about time: It’s a major problem for people. Does the book gives some solutions? At least it gives us a clear picture. Solution is specific to every case.

The best view on time for a flexible life that’s well lived is a balanced one.

Wining the time is difficult but it is possible. Just count it as an important factor in your life and try to think ahead of it, so that time reaches you and not you run after time. 

Arben DEMIRAGA

How of happiness

 

The How of Happiness by Sonja Lyubomirsky in some points of view indicates that happiness is not possible.  Of course permanent happiness may not be possible, but increasing the happy time and building more and more moments of happiness is possible. Just find the right way. Being free minded is one of the best ways.

During Thatcher time in Britain happiness of the people has been government official policy. Is the success of that time linked with this policy? Probably yes.

Small things make people happier and motivates them. 

Arben DEMIRAGA

Six Pixels of Separation Everyone is Connected, Connect Your Business to Everyone by Mitch Joel

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base--and, best yet, you can do this pretty much for free.

The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"--connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace--without the support of traditional mass media.

Everyone is connected. Isn't it time for you and your company to connect to everyone?

SIX PIXELS OF SEPARATION

Joel extends the notion of human interconnection by six degrees to the virtual world. With abundant Internet social networking sites and mobile texting, "we are all intrinsically connected," he argues in this accessible primer to capitalizing on connections to increase brand awareness. New breeds of entrepreneurs are being created daily, he asserts, using free publishing tools available on the Internet to create brands and develop audiences on a scale that rivals the biggest firms in the world. Joel cites such success stories as Gary Vaynerchuk of Wine Library, who transformed his parents' New Jersey liquor store from a $4 million business to a $45 million one in five years by connecting to Facebook and twitter and creating a video podcast to lure customers. More than a mere collection of inspirational case studies, the book offers practical advice, from choosing a catchy blog name to tips on Web presentation. Joel has created an eminently readable guide to harnessing the various tools available across the virtual landscape