Join the Club- Tina Rosenberg

The author in this book makes clear that in general people care too much what do their peers think of them and according to the author this fact can be used and employed to bring desirable changes in the society.

The author tries to examine different cases  like an AIDS-prevention campaign in South Africa that reached teenagers by being hip and fun; a smoking-prevention program that recognized American teens’ rebellious urges and directed them toward cigarette advertisements; a club-based program that helped black college students work together and improve their scores in calculus courses; and peer-based programs in San Francisco and New York that focus on helping convicts reenter society or deterring at-risk youth from joining gangs.

An optimistic view of the ways in which the human desire to be respected by one’s peers can bring about revolutions, topple dictatorships and perhaps produce a safer world. In her book she also talks about the smart acts that smart and creative social entrepreneurs are using the peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism. In general when we talk about peer pressure we often take it as an example of bad and negative but the “ Join the Club “ book debunks this popular notion and argues that by helping people find positively persuasive cohorts, we can change the world and humanity’s most powerful and abundant resource: our connections with one another.