Disrupt

According to Luke Williams the word ''disrupt'' can be explained as ''thinking the unthinkable one to make positive transformation in the business''. He denies the the validity of  the idea '' differentiate, or die'' which he thinks that it only causes superficial changes in a company. In his book you can find the road map of creative innovation which really disrupts the people. He says that its necessary to make radical changes in every kind of organizations. Then he explains the 5 stages of disruptive thinking;

• crafting a disruptive hypothesis
• discovering a disruptive opportunity
• generating a disruptive idea
• shaping a disruptive solution
• making a disruptive pitch

Gökhan Yaşar