As
I understand the core of this book, it means that anyone who owns a business
has to exploit every opportunity disregarding the importance of that. How many
times businessmen have implemented ideas that at the first sight would not work
or would not fit the expectations? So, even if the business is going well, a
good strategist could be able to think and enable concepts or strategies in
order to have alternatives if business environment changes. That concept could
be named as a disruptive idea. Sometimes disruptive ideas can complete or
fulfill the empty premises of a business or a certain environment.
Bledar Macka
It is a good summary of the author's ideas. The key concept is to discover the opportunity and believe in it. Couple of years a go PC was a disruptive idea, but look where we are, each home has access to PC and cannot imagine life without facebook or internet.
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