DISRUPT

Creativity originality and continuous change is the key to succeed in the market. Luke Williams in disrupt argues that differentiation should be the motto and strategy of a successful business in a fast changing world.
The disrupting thinking is presented as a five step process firstly crafting disruptive hypothesis, define a disruptive market opportunity, generate several disruptive ideas, shape them into a disruptive solution and make a disruptive pitch that will persuade internal and external stakeholders
This process will direct your ideas a different direction where other people didn’t dare to go or even called it stupid, like for example the case of “Little Mismatched” become very successful by selling socks in pairs of three that none of them matched. Who would have thing of this really …
Disruption is the new trend and it is proved by the buying behavior of consumers who always seek for the difference!