Join The Club

According to me human beings interact in several different ways — in the marketplace, in the struggle for political power and as peers in the community. Market relations are dominated by the quest for profit and consumer satisfaction; political relations are dominated by the competition for power; and our peer relations are dominated by the search for status, identity and acceptance by others.

She argues that the third kind of relationship, the search for status and peer approval, is the most powerful motivator of our personal behavior and that it can be employed to remedy social ills. She calls on us to “reimagine social change . . . based on the most powerful of human motivations: our longing for connection with one another.”

She outlines a program that demonstrates how peer pressure might be used both inside and outside government to reduce corruption in that country. In the book we can find such kind of real exampe.So I found it very usefull.