In the
book six pixels of separation the author Mitch Joel express through examples
the way of our success with online media. Today the internet has give to us a
good help for growing our business. He specify that if the FACEBOOK was a
country then it will be the sixth country in planet.
He concept is to connected your business with
everyone. He claims that the smarter entrepreneurs and top executives
are leveraging these digital channels to get their voice "out
there"--connecting with others, becoming better community citizens, and,
ultimately, making strategic business moves that are increasing revenue,
awareness, and overall success in the marketplace--without the support of
traditional mass media.
For my opinion this is a good book and
Mitch through examples is trying to explain to business people why they should
use digital media and making connection with their customer through it. The digital
marketing it is good because it is wider than your city or country and it is
more cheap and faster than the other type of marketing.
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