Join The Club

Tina Rosenberg's book ''join the club'' briefly tell us ''how peer pressure can transform the world''
She claims that after gene effect peer pressure is the second most effective factor on a person.
Peer pressure usually evokes negative impressions on the people however this book argues the possibility of directing peer pressure in a good way and showing how its being done.
She beleives that identification with a new peer group can change people's behaviour and she describes it as a natural solution and calls ''social cure'' which is applicable in a wide variety of situations and age groups.
The book tell us different stories showing how these social cures were started and they did fight for it and how they did apply their program and succeed.

Gökhan Yaşar