JOIN THE CLUB

Join the Club presents a range of examples of how peer pressure can be the solution for solving some of the world’s most difficult challenges. Telling remarkable stories of peer power in action, Rosenberg shows how positive peer pressure can change people’s behavior and solve seemingly stubborn problems – and how others can use these strategies to accomplish their own goals. In this book there are amazing stories like the sedentary New Jersey housewives who transformed themselves into tri-athletes or the oppressed and destitute women of rural India who became their village doctors, making themselves and their neighbors more prosperous and healthy