Borrowing Brilliance: The
Six Steps to Business Innovation by Building on the Ideas.
The author turns the concepts of original ideas and
creative thinking on their heads, and demonstrates that ideas are borrowed from
others, and turned into new innovations. David Murray provides numerous
examples of innovations, which were borrowed by famous people from other
innovators and improved upon in some way. He also describes a practical process
for borrowing brilliance as a creative technique. Ideas are constructed out of
other ideas, there are no original thoughts, you can’t make something out of
nothing, and you have to make it out of something else. Ideas are born of other
ideas, built in and out of the ideas that came before. That’s why I say that
brilliance is borrowed. Once defined, you borrow ideas from places with a
comparable problem. Then, you take these borrowed ideas and start combining
them to form the overall structure of your house, to form the structure of your
new solution.”
That’s the way David Murray
describes a six step process in innovation, which includes a heavy emphasis on
seeking out existing ideas and solutions, and applying them to the problem. To
begin the process, the author believes the problem must be clearly defined.
Without an understanding of the problem, then a solution will not be
forthcoming. The second step, once the problem has been determined, is to seek
out similar problems, and examine their various solutions. Once discovered, the
third step involves taking the existing ideas and combining, connecting, or
changing them in some way. The fourth step is letting the ideas begin to take
root and develop in an organic manner. The fifth step involves examining the
strengths and weaknesses of the many possible solutions. At this point, another
truly creative step begins, as the existing concepts and their variations are
combined and connected, while the weaker parts are removed and the better
solutions strengthened into a viable, and useful innovative solution.
For me, the power of the book is the rediscovery of the ancient perception of innovation, which involved taking previous ideas and improving upon them in new and exciting ways.
For me, the power of the book is the rediscovery of the ancient perception of innovation, which involved taking previous ideas and improving upon them in new and exciting ways.
The author also demonstrates how
ideas from one field can be transferred effectively to another area entirely,
making the system of borrowing brilliance even more powerful.
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