Join the club is practical and yet philosofical. Its practical because of the vast number of everyday happening and realities it brings to our attention. There are so many examples that we live everyday with, and still do not pay proper attention. The philosofical part is excactly in this detail.
Tina Rosenberg in her book tries to explain a very big moving force of our society. This force is peer presure without a doubt. There are so many striking examples in the book where it is proved that she is right. Take for example Willow Church, using peer presure they move a big community to the point that it has earned the name of most influential church several times. This movement caused by peer presure is impossible to do using money or exceptional organizing abilities.
Another extraordinary might of peer presure is Ivan Markovic example. This is an titanic change in the society and in the political system. That kind of change can not be made using force or military army without having thousands of casualties.
The power that this presure made by the close friends can make drastic changes in the way people live. This is the most important finding in this book. Clubs are organized just for this fact. Attitude can be changed simply looking at others doing it. For example we have "Cigarette Quitting" Clubs, Golf Clubs, Farmer Clubs.
It can be used for positive and negative purposes. Below is an example of negative peer presure. Especially young people feel presured by friends and start bad habits such as cigarette, drugs, alcohol etc.
Very good point, practice is much important then theory.
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