According to Luke Williams the word ''disrupt'' can be explained as ''thinking the unthinkable one to make positive transformation in the business''. He says that it is necessary to make radical changes in every kind of organizations. Then he explains the 5 stages of disruptive thinking;
crafting a disruptive hypothesis
discovering a disruptive opportunity
generating a disruptive idea
shaping a disruptive solution
making a disruptive pitch
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