Peter Sims has identified two types of innovators: conceptual innovators, who make the big, bold leaps with groundbreaking new ideas (and, according to Sims, often achieve their success early) and experimental innovators, who “use experimental, iterative, trial-and-error approaches to gradually build up to breakthroughs.” Experimental innovators are persistent and willing to accept failure and setbacks because they understand that those events are learning opportunities. Rather than perceiving failure to reflect self-worth, experimental innovators use failure as feedback.
One example of experimental innovation comes through Starbucks. Sims recounts Howard Schultz’s initial ideas: bow-tied baristas dispensing coffee from a menu written in Italian with a background of opera music. This did not work.Rather than declaring failure and moving on to a new project (or simply getting a job implementing others’ ideas), Schultz began to make adjustments, tweaking aspects of Starbucks over time. And now, the Starbucks concept has come to define not just how we order, purchase, and drink coffee, but it’s come to represent (to some extent) where and how we gather in community. Whether you like or detest Starbucks, it is innovation in action.
Mustafa Kucukaytekin
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