Rush

Todd Buchholz author of “Rush: Why You Need and Love the Rat Race” offers evidence that the way people think about happiness and the proverbial rat race may be all wrong. He writes that people not only enjoy it, but also thrive on it. The author points out that the frontal lobe of the brain responds to, and desires competitiveness in one area; and expresses hope for the future in another. Neuroscience demonstrates, according to the author, that competitive and future looking activity builds health, while inactivity including retirement from the daily rat race reduces health and even mental prowess. The author doesn't suggest that competition alone is sufficient, but that it must also be coupled with motivation to achieve goals. At the same time, the author points out how competition will drive a person to cooperate even with other competitors to achieve a both personal and collaborative goal which is actually one of the challenges that most people or businesses face. However if it is properly managed collaboration with competitors may provide some positive ends to people. Especially in the business world if people collaborate, by sharing experience, knowledge, and skills, they can both improve the service on the offering that they make to their respective clients. So when they both deliver a better service to their existing customers, the existing customers convince more of their contacts, thus the consumer range increases for both. I believe that only through collaboration one can find its weak points and in this way try to improve…