Disrupt: Think the Unthinkable To
Spark Transformation In Your Business
We live in a changeable world and if you want success
to your business you need to make something totally different from that the
other businesses do.
This requires great thinking, ideas, spark mind. In
DISRUPT book, Luke Williams shows us strategies and solutions on how to reach
this. Williams uses examples from today’s business and from his experience. The
book is devided in 2 parts and has 5 chapters in total through them describing
on: creating disruptive hypothesis, discovering disruptive opportunity,
generating disruptive ideas, shaping disruptive solution and making a
disruptive pitch.
I liked the big written
quotes:
To start moving a new direction, you need to kick hard
against what’s already here.
Imagination is more important than knowledge – Albert
Einstein.
To get from disruptive idea to practical solution,
actively involve end users to test and review.
For me, I would say that I-Phone was a very good disrupted
idea implemented. Why I think so is that before I-Phone there were many touch
screen phones like sony-ericsson (pen touch), but I-Phone was the best on
finger touch and also unique for it’s IOS operating system (ok here we have a
little bit the idea of borrowing brilliance also because it’s not totally new
idea).
Coming closer to success wont be always by working hard and learning hard. Eating grass and producing pure milk is going to be by concentrating on the grass but looking for new places if you have enough time and interest.
YanıtlaSilI agree with you Elvis on the fact that when iphone was introduced on 2007 it disrupted the market of mobile phones. What apple did was not that different because touch screens were there, small size LCDs were there in the market. They made a unique device, doing a lot of things very easy to use using experience from the iPod. As Steeve said that day they reinvented the mobile market!!
YanıtlaSilIt would be fantastic if all organizations learned that "change" is so important and even more if they would realize how to do the change. I think the second part is the most difficult one, and maybe this is the reason why most organizations continue "desperately" to improve existing products.
YanıtlaSilYou are right Elvis when you say that we live in a very fast changeable world, but the key of success doesn't stands only in doing something different. Of course that business which innovate in their products are one step far from others.
YanıtlaSilThere is something adventuristic in the manner of disrupting that the author has explained. i don t believe that everyone has the ability to have that. anyway i by myself do not like very much risking. small but right steps are better i think in business too. you cannot define success by giving 3 or 4 exapmles. it might be a lot of organizations which do tha same and fail outthere.
YanıtlaSil