Disrupt

Disruptive thinking changes the landscape and challenges the status quo. Williams goes on to say that without disruptive innovation, companies will “differentiate themselves right out of business.”

Product and Marketing managers should read this book in order to simplify the tools and techniques they use which have become cumbersome and reflective in order to support the burden of market information. Innovators or those seeking to be more innovative should read this book to pick up a clear set of questions, tools and ideas.

Many may seem similar to what they know, but consider them in this context. Technology professionals should read this book and apply its advice to their own solutions as well as to IT itself which is undergoing massive disruption. These tools will help you chart a future course based on future opportunities rather than reinforcing past practice.