Disrupt

Think what no one else is thinking, and do what no one else is doing. In Disrupt, Luke Williams shows exactly step by step strategies and unexpected solution so that we can succeed in a business world of nonstop change. According to the author when a business stop innovating, they find themselves on a path that gets narrower and narrower. He says that instead of “Differentiate or die” the real formula should be “differentiate all you want , but figure out a way to be the only one who does what you do, or die. Instead of making only an incremental change by competing the old ideas, old products, one business it would be unique if it figure out unique ideas, a way of thinking that surprises the market again and again, that is disruptive thinking.Globalization, technological innovation are rapidly changing the marketplace so that consumers are changing the way they buy.

Disruptive thinking develops through a five –stage process:

1. Craft a disruptive hypothesis

2. Define a disruptive market opportunity

3. Generate several disruptive ideas

4. Shape them into a single,disruptive solution

5. Make a disruptive pitch that will persuade internal and external stakeholders.

A disruptive hypothesis is an intentionally unreasonable statement that gets your thinking flowing in a different direction by dreaming things as they never were and asking. In addition the author has also mentioned three following questions:

1. What do you want to disrupt?

2. What are the cliches?

3. What are your disruptive hypothesis?

As a conclusion Hypothesis feed observations, observations feed insights, insights feeds Opportunities. Opportunities feed Disruptive Ideas which are only half of the story. They can be feasible, but can’t deliver value.

Flogerta Difaj