the Star Principle
How It Can Make You Rich( successful)
Richard Koch, three years ago 2008 published this book ,
He used the same classification of business for four categories: cash cows , dogs,question marks and stars.
He focused on Stars because he found that this the short way to be rich than other ways .
According to Koch opinion : Stars are the leaders in high-growth markets. And to be successful you have to start your star business
To be star we have to have
:different customers
different products
different way of doing business
star business not only for high capital company , but may we find a smal company in the first but it is created to be a star at the future
the third part at the book is very important that include some important chapters about nurture the star at successful cases are :the star takes off and evolve into star at bad situation or in the end of project cycle are :the importance of unreasonable expectation and the fading star
Yes this is true. To become a star you are not born a star. A star has to suffer and strive, fall and rise in order to become like that. The star is not simply made by following a star business but by passing all the bad and good experiences of the star that they are following.
YanıtlaSil