Reading this book, I must admit has made me less skeptical towards the author. The best thing about this book his author experience which tend to gave you more faith in what he has written. The book describes and explains the meaning of Star principle business, what characteristic make a business a star one. How can we notice it in the market and why not to create a new one, or to invest in it in order to win more money?
The author experience life in making the fortune by investing in this business, or by being the founder of them, gives the book very credibility towards the readers.
It is an honest book, very simple to read and understand with an easy style which bring you straight to the main theme, and hopefully in the future it will serve me for practicing my knowledge in a businesses star company.
The author Richard Koch clearly says through the pages of a book, that if you find a star then you have to nurture it.
I totally agree that the book is entertaining and easy to read. Even more, the fact that the author has become a multimillionaire makes it more interesting. However, it seems more like a case studies book than a real theoretical book. Also the case studies seem selective. Overall, it is an interesting book but I think people need to read it with a bit of skepticism and they should not expect to become multimillionaires after reading this book.
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