What’s mine is yours!!!

Collaborative consumption deals with sharing, renting, swapping. It reminds me the old market behaviors when people used to barter things in the absence of money (not known), but nowadays is offered through technology. We as customers for sure do not just purchase but we also consume obliviously…  We have came to a point that the necessary of changing clothes styles for each season it’s not the only one ,but also the change of our cars, electronics, arts, books, etc, in a few words “ our consumer culture”, meaning the most difficult change.

Collaborative consumption means Value not Ownership, in order to value the fact that you might have the latest product (car) you should value sharing or value being a member of Autoshare, Zazcar, and feel proud. On the whole, you find wealth much more in use than in ownership. (Aristotle). We continue buying and buying so much stuff as we do not have place to keep them in our homes so we have to do something with them, get rid of them by doing something good for others because if you continue just owning stuffs then it ends by them owning you…

In fact that is a great idea and I definitely support the concept totally, but there is a problem, and it's not human nature; not directly anyway. Let’s talk about just for one out four principles that make the system work” trust between strangers”, which is one of the most important pillars of collaborative consumption. Without trust, you don’t have continued and meaningful participation and growth. Trust has to be cultivated and facilitated. It’s not just available instantly, but grows organically through the service and positive experiences. So in my opinion this concept works best for people who feel optimistic about anything new and tend to trust and get the best of anything…