“Borrowing Brilliance” is a book from David Murray, in which he argues that new ideas are always constructed out of existing ideas. His belief is that, there are no truly original thoughts, we can not make something out of nothing, but we have to make it out of something else. Ideas are born of other ideas, built on and out of the ideas that came before. That is why the author says that brilliance is borrowed. Considering this point of view, creativity itself comes with another definiton. Because it is not anymore explained as the result of great involvmenet, but as something that can be learned and further more it is easily reachable. The author, somehow, reveals the key to the creative process, “borrowing”.
His goal is to take the creative process out of the shadows of the subconscious mind and bring it into the conscious world. It’s to drive out the misconceptions about creativity, and reveal the fact that brilliance is borrowed. In order to create, first we have to copy. Once understood, we can still use our subconscious as a partner in the process, he says, but we will learn how to take control over it and not sit there waiting for that intangible idea to come into mind. Instead, he teaches how to go out and find the material for ideas and then how to take this stuff and reconfigure it into a new solution. It’s not magical, he says, it only appears that way. If you want to perform the trick then you’d better learn how it works.
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