Luke Williams’s book DISRUPT - THINK THE UNTHINKABLE TO SPARK TRANSFORMATION IN YOUR BUSINESS is another book about creating innovation.
In this book the author connects his way of thinking to entrepreneurs who have successfully turned disruptive ideas into profitable businesses and gives a set of examples and also he gives the tools and techniques for recognizing disruptive opportunities.
(1) Craft a disruptive hypothesis like, "what if..."
(2) Discover the opportunity
(3) Generate a disruptive idea by letting your mind run free
(4) Shape a solution to the problem by narrowing your ideas
and finally (5) Write the story required to make a disruptive pitch
I'd like to post a video from the author of this book, hope you enjoy it.
Very inspiring video, almost like reading the book in 14 minutes:))This book was one of my favorite for the energy he transmitted while reading it.Think the unthinkable to catch people attention.
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