Little bets

Little bets

New book published 2011 , it is based on : in the first of your own business you have to have little bets , but after that every thing will going as normal
He wrote about many different examples for successful persons and companies like , Mark Zuckerberg , Google , Micheal jordan which they focused in the firs of a small point , and from this point they explore the new world of business .

Our author provides “a set of creative methodologies for solving problems and generating ideas that is based on building up solutions, rather than starting with the answer.”
Experiment, Play, Immerse, Define, Reorient and Iterate are the main actions of little bets approach. The book describes these actions as:

“-- Experiment: Learn by doing. Fail quickly to learn fast. Develop experiments and prototypes to gather insights, identify problems, and build up to creative ideas, like Beethoven did in order to discover new musical styles and forms.
-- Play: A playful, improvisational, and humorous atmosphere quiets our inhibitions when ideas are incubating or newly hatched, and prevents creative ideas from being snuffed out or prematurely judged.
-- Immerse: Take time to get out into the world to gather fresh ideas and insights, in order to understand deeper human motivations and desires, and absorb how things work from the ground up.
-- Define: Use insights gathered throughout the process to define specific problems and needs before solving them, just as the Google founders did when they realized that their library search algorithm could address a much larger problem.
-- Reorient: Be flexible in pursuit of larger goals and aspirations, making good use of small wins to make necessary pivots and chart the course to completion.
-- Iterate: Repeat, refine, and test frequently armed with better insights, information, and assumptions as time goes on.”