Join the Club, tells stories of people who have successfully used a different way, one based on changing behavior by helping people obtain what they most care about, the respect of their peers. There are different stories mentioned in the book, different campaigns which in essence are all the same. They achieve what countless efforts throughout the centuries have failed to do, persuade people to take action. This is all achieved by using the positive force of peer pressure. The stories of peer power in action described in the book are unique e.g. reducing of teen smoking in the United States, helping minority students get top grades in college and even leading to the fall of Slobodan Milosevic.
Rosenberg tells how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism. Inspiring and interesting, Join the Club explains how we can better our world through humanity's most powerful and rich resource: our connections with one another. The idea of the book is not only to revolutionize the way we look at the world, but to give the power to change it.
Book content is explained clearly by you. It is really an interesting book.Typical attempts to solve social ills motivating to "Join the Club" is very helpful to people. I appreciate the points discussed in this book. We have much to learn from it,
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