The Star Principle

The author of the book, Richard Koch, is a millionaire entrepreneur, who has started a number of successful companies and in this book, he introduces, the “star principle”. He shows how we can identify and enrich ourselves by sharing the secret of his own business. The fact that the book is written by a successful entrepreneur who is sharing his own experience, makes it more appreciable and realistic. His formula, to get several times more money and fun out of a business, is by finding a star venture. The star venture has two qualities, first it operates in a high growth market and second it is the leader in that market. The common cliché is that there are three reasons for success, “people, people, people”. Yet, there are many people who are very talented and skillful and they are not successful in business. The useful answer is not “people”, but the really success answer is “positioning, positioning, positioning”.

We may not be all entrepreneurs during our life, further more entrepreneurs of “star ventures”. We can be part of star ventures either as entrepreneurs (in the best case) or as employees. One thing is for sure, it is so much better to work in a star business rather than in a non-star one. There are much more chances to be successful by working in star business, and even more by being among the very first employees.